Nasrin Sulthana

• Managed end-to-end e-commerce business operations across Myntra, Nykaa Fashion, Tata CliQ, Indiluxe, Flipkart, and Amazon, driving revenue growth and profitability.
• Owned full P&L responsibility for marketplace channels, including revenue planning, margin management, marketing investments, discount budgets, and profitability targets.
• Led annual and quarterly Joint Business Planning (JBP) with marketplace partners, aligning growth objectives, promotional calendars, investment plans, and revenue targets.
• Conducted monthly P&L closures, reconciliations, and variance analysis to ensure financial accuracy, profitability tracking, and achievement of business goals.
• Developed business plans, sales forecasts, and growth strategies based on market trends, category performance, and consumer insights.
• Monitored and analyzed key KPIs including GMV, revenue, contribution margin, AOV, conversion rate, ROAS, inventory health, and customer acquisition costs.
• Led a cross-functional team responsible for marketplace operations, catalog management, inventory planning, and performance marketing.
• Identified assortment gaps and onboarded new products and styles to improve category performance and sales growth.
• Planned and executed marketplace advertising campaigns, Sponsored Ads, PLA campaigns, and promotional activities to maximize visibility and sales performance.
• Collaborated with supply chain, warehouse, and merchandising teams to optimize inventory levels, reduce stock-outs, and improve fulfillment efficiency.
• Worked closely with marketplace account managers to unlock growth opportunities, improve visibility, and participate in key platform-led events and campaigns.
• Managed pricing strategies, trade spends, promotional budgets, and discount planning to balance revenue growth with profitability objectives.
• Prepared and presented Monthly Business Reviews (MBRs), Quarterly Business Reviews (QBRs), JBP updates, and performance reports to senior leadership.
• Drove process improvements and operational excellence initiatives to enhance scalability, efficiency, and business performance.

• Improved catalog accuracy by meticulously reviewing and updating product information. Spearheaded initiatives to transition print catalogs into digital formats, expanding reach and accessibility for customers worldwide.
• Mentored junior team members, providing guidance on best practices for creating effective catalogs that meet customer needs.
• Optimized search functionality within the catalog, making it easier for customers to find desired products quickly.
• Collaborated with marketing teams on promotional campaigns featuring products from the catalog, driving sales growth through strategic exposure opportunities.

• Created and managed over 500 product listings across multiple online marketplaces, including Amazon, Flipkart, Ajio, Myntra, Nykaa resulting in a 25% increase in online sales.
• Conducted market research to optimize pricing strategies and ensure competitive positioning, leading to a 15% improvement in product visibility.

• Communicating with seller for sales development
• Prepare the sales report and send to the respective team
• In sale time, I will be creating offer based on the seller's request
• Handling the seller escalation and send to the concern team to solve the issue
• In Market Place am sharing all kinds for sales view and updating the dashboard
• In CL -updating the live price of AZ and FK by running crawl and updating in pricing console.
• Central Event - creating offers and sharing the opt-in view.
• Executed policies and procedures to improve day-to-day operations. Managed key account matters including solving issues, updating on project milestones, attending meetings and managing other communications.

Catalog Associate - Restaurant

• Follow pre-defined processes, guidelines, and SOPs to perform audit tasks with high levels of accuracy and productivity
• Making the restaurant to launch in t+2 which includes thumbnail tagging and uploading the menu in the cms
• As per partner request menu will be updated with bulk or partial items uploaded On Hold Analysis for the older ticket(resto kept on hold for bill copies,fssai and gst) will be analyst in freshdesk tool and will be executed
• Merak Tool - Using this tool we used to digitize the menu and upload in the cms

Senior Catalogue Specialist - Dineout

• Developed business strategies to establish short and long-term goals for company.
• Created restaurants in Dineout platform within turnaround time.
• Created attributes for restaurant listings in Dineout portal.
• Increased efficiency, effectiveness and profitability by managing team productivity.
• Oversaw day-to-day functioning of catalogue and content operation.
• Generating Report for ROI in citywise.
• Worked under partner support to rectify the issue ASAP for restaurant owners.
• Analyzed sales data to forecast market trends and adjusted marketing strategies accordingly.
• Monitored website traffic, evaluating metrics to adjust marketing activities to reach KPIs.
• Analyzed sales data to identify trends and adjust marketing strategies accordingly.
• Developed and implemented streamlined processes to enhance operational efficiency across various departments.